Analytical Marketing Consulting.

Conento is the leading Spanish consulting firm specializing in analytical marketing consulting. Our goal is, using different analytical methodologies, to help our clients improve the efficiency and profitability of their strategic, commercial and marketing activities

Sales Modeling and Prediction

Our marketing analysis is based on the formulation of explanatory econometric models, through a series of exclusive mathematical algorithms, as well as on the development of computer applications which make it easy to make the most out of our models. In this way we help our clients to:

• Identify the main factors influencing sales values, whether they are internal (Marketing Mix variables) or external (our competitors’ activities, economic factors, seasonality, etc.).
• Make accurate predictions of short-term sales by setting different assumptions or “scenarios” guiding future sales strategy. This can be outsourced to Conento or can be dealt with in-house with the technological solutions we offer.
• Optimize the allocation of the communication budget by estimating the optimal investment levels both for the advertising campaigns as well as for the promotions, events and more, so that our customers can develop a strategic marketing that meets their needs.
• Develop metrics that add value to the brand.