Marketing Analysis.

Conento brings growth to its clients through the development of mathematical models based on detailed sales analysis, where all the variables determining the final result are analyzed (marketing variables, seasonality, holydays, promotions, etc.).

We study the behavior of these variables over time and uncover the factors that explain the reason for their behavior.

Our goal is marketing investment optimization according to a new sales strategy in order to generate the highest possible return.

Our consulting procedure

To achieve the best results we follow a careful process of analysis:

1. We gather all the necessary information: period sales, advertising investments (media investment: radio, television, press, etc.), product promotions, tracking indicators.
2. Development of a database including all the relevant information.
3. We perform preliminary analysis: outliers detection, core measures, etc. (univariate analysis)
4. We analyze simple correlations and regressions
5. We generate econometric models
6. We offer recommendations based on the models obtained
7. We forecast future sales
8. We publish quarterly updates of econometric models
9. We perform monthly follow-ups and adjustments to forecasts

What do we do to improve the ROI?

• Development of predictive and explanatory models of the variables.
• Optimization of methods and processes.
• Analyzing marketing at the strategic and tactical level
• Building IT tools to support decision-making.
• Implementing our analysis..