Mathematics is behind everything ... or almost everything. The truth is that when you stumble upon it or, most importantly, when you understand it, it allows you to perceive reality in a new way: a quantitative, measurable, predictable, yet creative way. Mathematics as applied to marketing will allow us to measure and demonstrate most of the insights that emerge in the day-to-day management. Consequently, it will enable us to manage future decision-making in a more rigorous and "scientific" way
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