How can you optimize media investment?

Our main objective is to ensure that our customers generate higher profits through the use of information systems (software) which combining the power of our mathematical models with the latest advances in Web technology, can optimize media investment and marketing management.

Using mathematical methods to support decision-making, we create software applications in order to make truly interactive and effective marketing software:

Marketing Mix Management/predictive tools: The combined strength of Conento’s mathematical models and these applications, means you can monitor business indicators, and carefully scrutinize Marketing Mix variables — in real time! You will be able to study the effects that different prediction scenarios would have on the business indicators (price change, promotion investments, advertising investment, etc.), and thus anticipate the financial impact that possible strategic changes could have on the marketing management.
Management/prediction tools of the brand´s intangible values: first, they allow us to follow up on the series of brand-tracking, providing, with a single click, the television spots with their corresponding GRPs; second, they allow us make predictions of how it would affect the brand intangibles a change in the advertising strategy; and last, but not least, they can relate the intangibles with the tangibles. All of this results in a broad vision of the brand image thus allowing for the development of an effective marketing.
Advertising tracking/performance tools: they provide information updated weekly on investments and advertising pressures. They allow you to access reports in the form of tables, pie or bar charts, ability to visualize on a weekly basis the graphic elements and see the spots of all the advertising campaigns. Furthermore, if these data are crossed with the results of the mathematical models, you will be able to obtain information on the advertising performance of your campaigns and have a greater control over your media management.
Ad-hoc tools: Psince Conento's main objective is the satisfaction of its clients, we work closely with companies in specific solutions, being committed to the challenge of making any technological project to become a reality. We explore together new and better solutions: from the presentation of complex market research results to report generating tools...

In our effort to provide complete satisfaction to our clients, we offer them the training they need to make the most out of our tools.

Avoid Highly IT Costs

Conento avoids to his clients the complex and highly cost IT and comunication infrastructures by offering:

Web tools hosting.
Internet information security by using Secure Server Layer (SSL).
Rich Internet Applications (RIA)
User access information system for managers.
Data update systems according to customer specifications.