Brand & People Analytics
Companies increasingly need to take care of their intangible assets, such as brand and reputation
And it is important to demonstrate mathematically the relationship that exists between the main intangible assets of companies and their business performance. That is, to be able to state that when brand and reputation improve, business improves (and vice versa). And, at the same time, activate a virtuous path that optimizes the funnel that leads to the generation of business: what companies do and communicate creates perceptions and attitudes (measured with intangible metrics), which finally turn into behaviors (purchase of a product or contracting a service).
Conento, thanks to years of academic and business research, has developed different metrics of its own - among them the Triple E and the BrandPulse - that allow monitoring brand health status through the analysis of different data sources (surveys, social networks, media content, etc.). The objective is to offer diagnostic and predictive metrics allowing management of the intangible assets and early identification of possible risks that may affect the brand and reputation.